The quickest path to success on TikTok Shop—or really any platform—is simple: recreate what’s already working.
There’s no need to reinvent the wheel. Instead, focus on what is already delivering results for others, and start there.
Let’s put it this way: if you were climbing the Empire State Building, would you rather start at the ground floor or skip ahead to the 50th? What about the 100th? That’s exactly the mindset we’re using here. Whether it’s eCommerce, TikTok Shop, or drop shipping, the principle remains the same.
Why Reinvent When You Can Replicate?
One of the easiest ways to consistently create winning content is to replicate what’s already working. A great tool to help you do this is Pipiads.com.
This platform allows you to create winning content for your TikTok Shop, TikTok affiliate videos, or even ad creatives. It’s a game-changer for finding what’s successful on platforms like TikTok or Facebook and using that insight to fuel your own campaigns.
How to Use Pipiads to Find Winning Ad Creatives
Let’s walk through an example. Say you want to find a winning ad creative for an upcoming TikTok video. Here’s how you can do it:
Log into Pipiads and select the platform you’re interested in. For this example, we’ll choose TikTok ads.
Set filters to narrow your results to only show winning ads. Here’s my favorite method:
Select eCommerce as your category to ensure you’re only seeing ads for products in this niche.
Choose your country (I sell in the US, so I’d select the US here.).
Filter for ads that were first seen at least 30 days ago. This ensures the ad has had enough time to separate itself as a winner.
Input "last seen in the past 24 hours" to ensure the ad is still running. This is a key indicator of success because no one spends money on a non-profitable ad for over a month.
Sort your results by impressions or runtime. This way, you’re not just finding good ads—you’re identifying the best-performing ones.
An ad with a high number of impressions, a long run time, and consistent activity is a surefire winner. If it’s been running for over 30 days and is still active, you can safely assume it’s generating significant profit.
How to Use Winning Ads for Your Own Success
Now that Pipiads has spoon-fed you the best-performing ads, it’s time to replicate them for your own brand or products. Here’s how:
Study the hook: What grabs attention in the first few seconds?
Analyze the text on the video or ad: What messaging do they use to captivate viewers?
Examine the call to action: How do they encourage clicks or purchases?
Observe the structure: How is the ad organized to maintain interest and drive conversions?
With hundreds of winning formulas at your fingertips, all you have to do is adapt them to your own products. Add your unique spin, test them out, and watch your results climb.
Why This Works
This process takes the guesswork out of content creation. Instead of starting from scratch, you’re leveraging data to shortcut your way to success. When you replicate proven strategies, you’re essentially starting on the 50th floor, saving yourself time and effort.
Final Thoughts
This is just one method I’ve been using lately to discover hot-selling products and winning creatives. If you'd like to see the tutorial video of how to do this, you can check it out below.
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