In today’s video we’re going to cover how to get your first 100 sales on facebook marketplace as fast as possible.
This will be a simple 6 point plan to get you from where you are now to your first 100 sales.
The first thing you need to do to get the ball rolling as fast as possible is to list consistently.
Not only does the Facebook algorithm seem to favor consistency, but at the end of the day…a lot of it can be simplified down to a numbers game.
The more listings you have up, the more potential chance you have to make sales.
The reason some accounts average 50 sales a day and some accounts average 1 or 2….comes mainly down the amount of products they have up.
The daily listing limit on a personal Facebook marketplace account is 150 per day. So, list as much as you possibly can every day. You'll hit more balls if you have more at bats, right? It's simple math.
Assuming you’re picking half decent products, your pictures and descriptions are half decent, and your prices aren’t ridiculously higher than everyone else’s, you’ll get more sales over time simply by having more “fishing poles” in the water.
Also, by listing as close to that 150 mark every day you’re also build a “moat” between you and other sellers. Because the longer and more consistently you do it for….the longer it’ll take them to catch up to you.
Now, that you’re listing as many as possible daily…you want to start adding well researched products into the mix.
The products you list are EVERYTHING. Great products are going to equal great results…and mediocre products are going to equal mediocre results.
If you’re not listing the right products, you’re going to struggle to make sales.
There’s many ways to do product research. You can check out this video that documents several of my favorite ways to do product research.
…or you can join the monthly hot products list. By doing so you’ll get 100 hot products emailed directly to your inbox every month. These products are all proven products that have sold on Facebook marketplace recently (literally pulled directly from my recent sales).
You should also be studying what’s working for other people too.
Hop on facebook marketplace as a buyer…look around…see what’s suggested to you…see what the buyer experience is like….research your competitors…see what they’re listing and what seems to be working for them…then replicate that and TEST it for yourself.
You shouldn’t model your competitors exactly, but you can take the best parts of their business and implement them into your own.
A good example of something I learned by doing this was live streaming sales videos.
Facebook has been really pushing live selling lately. Since I don’t have inventory personally (as a dropshipper) and I can’t create videos selling to an audience I’ve built on a Facebook page with inventory to show...instead I innovated.
I was able to setup 2 deals with micro-influencers that already had experience with live selling to their audiences.
I then sent them a sample of 1 of my best selling products that I thought fit their audience and they agreed to show it in their next video. For every sale they made and sent my way, I paid them a flat commission for it (almost like an affiliate).
The honest truth is we didn’t do as well as I hoped we would, but we did make a few sales. So the proof of concept is there. And in my opinion this could really blow up with the right influencer and the right product.
But I would’ve never thought to test this if I wasn’t browsing Facebook as a buyer and realized these live selling videos were being pushed hard right now.
On the other hand, a poor example of something I tested and realized didn’t work so well was the $1 price + expensive shipping strategy.
I saw a few stores doing it and thought I would test it myself. And after several weeks of a split test I realized it wasn’t that effective and ended up just pissing most buyers off.
So hop on marketplace a few times a week as a buyer and see how the buyer experience has changed. What is Facebook suggesting and pushing? And how can you use that information to your advantage?
Another thing that you want to do is respond to ALL customer messages AT LEAST once per day.
I believe that responsiveness plays a big part in your sales. I don't have any data or proof on this, but i still believe it matters a lot. I've seen the more responsive I am, the better my sales tend to be.
And this actually makes a lot of sense. Facebook wants the buyer experience on their platform to be a positive one and if customers are sending messages to sellers that aren't responding, it's obviously going to impact the buyer experience negatively.
So it's not crazy to think that Facebook would be measuring this and rewarding sellers that are more responsive with higher rankings and more product visibility.
On top of that, Facebook is the only platform where buyers can actually message you for product in real time.
So you also want to be super responsive because answering questions promptly means a higher likelihood of selling something. You want to catch the buyer while they're in that impulsive mindset and they're ready to purchase. The longer they have to wait for a response, the less chance you have to make the sale.
I personally have scripted templates I use to most messages since I tend to get similar ones over and over. This saves me loads of time. You can check out a video I did explaining all my message templates here.
If you'd like to watch the complete video explanation of this, check it out below.