top of page

How Luke Belmar Hacked the Facebook Algorithm and Revolutionized Drop Shipping

In the realm of drop shipping on Facebook, where competition is fierce and profitability is often elusive, one individual managed to crack the code and change the game forever.

Luke Belmar, a visionary entrepreneur, discovered a groundbreaking strategy that allowed him to hack the Facebook algorithm and exponentially increase the visibility of his products.

Understanding the Traditional Drop Shipping Model: Before we explore Luke Belmar's game-changing strategy, it's important to grasp the conventional approach to drop shipping on Facebook. Typically, drop shippers conduct extensive product testing through various ad campaigns. Once they identify a successful product, they focus on scaling their ad spend and optimizing ad creatives. However, as competitors catch on and market saturation increases, maintaining profitability becomes increasingly challenging.

Luke Belmar's Unique Approach: Luke Belmar took a different path—one that would prove to be immensely successful. Rather than solely focusing on product differentiation or creative ad variations, he turned his attention to a different aspect of the Facebook ad ecosystem. Luke recognized that the comment section of ads was often filled with negative sentiments or genuine interest from users. While most advertisers hid negative comments and responded only to positive ones, Luke saw this as a missed opportunity.

Leveraging Controversy and Engagement: Luke Belmar realized the power of controversy and engagement within the comment section of Facebook ads. Rather than shying away from negative comments, he embraced them, understanding that any form of engagement could contribute to the ad's success, as long as it wasn't reported. Additionally, when positive comments arose, he actively engaged in conversations, encouraging users to share more information and insights. To execute this strategy effectively, Luke utilized several dummy accounts.

The Influence on Facebook's Algorithm: By fostering conversations and orchestrating controversy, Luke Belmar's ads garnered significantly more engagement than their counterparts. This surge in engagement sent a strong signal to the Facebook algorithm, indicating that his ads were captivating and successful. As a result, Facebook started suggesting his ads to a larger audience, at a fraction of the cost compared to other ads with similar budgets and reach. This allowed Luke to scale his campaigns to unprecedented heights, achieving historically low cost per clicks (CPCs) and cost per thousand views (CPMs).

The Impact and Achievements: Luke Belmar's groundbreaking approach shattered the limitations of traditional drop shipping on Facebook. His ads reached an astounding number of people, all while maintaining remarkably low costs. In fact, one of his ads became one of the top-performing ads in the history of the platform. Luke's success is a testament to the power of thinking differently and deviating from the norms of the industry.

Ultimately, Luke Belmar's journey exemplifies the transformative potential of innovative thinking and daring to be different. By hacking the Facebook algorithm and embracing controversy and engagement, he revolutionized the drop shipping game on the platform. His achievements serve as an inspiration for aspiring entrepreneurs who wish to make waves in the industry. Remember, success often lies outside the confines of conventional wisdom. Embrace originality, explore uncharted territories, and pave your own path to success.

If you'd like to watch the complete video explanation of this, check it out below.

32 views0 comments


Rated 0 out of 5 stars.
No ratings yet

Add a rating

What's Working in eCommerce Currently

Monthly newsletter on what's specifically working at the moment (websites, suppliers, strategies, product categories, etc.)

Keep an eye out for your update!

bottom of page