How I Scale Amazon Influencer WITHOUT Filming More Videos

One of the biggest problems with trying to scale the Amazon Influencer Program is that eventually, you run into a pretty obvious bottleneck:

You.

There’s only so much time you have to find products, set everything up, film B-roll, write scripts, record voiceovers, edit videos, and upload everything.

And if the only way for you to make more Amazon Influencer videos is for you to personally sit down and create every single one, there’s eventually going to be a limit to how much content you can produce.

So I started building a system that removes me from almost the entire video creation process.

What’s interesting is that I’m still able to create original product videos based on footage of the actual products.

I’m just not necessarily the person behind the camera recording that footage anymore.

Here’s exactly how my system works, how I source the B-roll, how I turn that footage into finished videos, and how I’ve delegated most of the process to my virtual assistants.

Step 1: Outsource the Product Footage

The first thing I need is footage of the actual product.

And when you think about it, there are millions of people who already have Amazon products sitting around their homes.

They don’t need to be professional content creators.

They don’t necessarily need expensive cameras.

I basically just need someone who owns the product and is willing to record usable B-roll.

There are a lot of places you can potentially find people like this:

• Fiverr

• Facebook groups

• Craigslist

• People you already know

• Freelance marketplaces

• Other creator communities

  
  

What I’m looking for isn’t necessarily a polished influencer video.

I don’t need them to write a script.

I don’t need them to record a voiceover.

I don’t need them to edit anything.

I basically just want raw B-roll.

Show me the product.

Show me different angles.

Show me the important features.

If it needs to be assembled or demonstrated, show me how it works.

Give me enough footage that I can take that raw material and turn it into my own finished video.

Because what I’m asking for is relatively simple, I’ve been able to source footage pretty inexpensively.

As a rough benchmark, I might pay somewhere around $1 per minute of usable B-roll.

Obviously, that’s not a universal price.

Some people will want more.

Some may charge less.

It depends on the person, the product, the amount of work involved, and the quality of the footage.

But the important part is this:

I don’t necessarily need to purchase another product and spend my own time filming it.

I’m paying somebody who already has access to that product to create the raw footage I need.

Once they record it, they send the files over.

And from there, most of the remaining process can be handled by my team.

Step 2: Create the Script With ChatGPT

Once we have the footage, the next thing we need is the actual review script.

And this is another part of the process that I don’t need to sit down and do manually every single time.

We can take the relevant information about the product and use ChatGPT to help create a concise voiceover script.

The important thing is that I don’t just want ChatGPT regurgitating a product listing.

I want the script to sound like a genuinely useful product overview.

What are the important features?

What problems does the product solve?

Who might actually find it useful?

What can we genuinely demonstrate or support with the footage we have?

And I don’t want a bunch of unnecessary marketing language either.

The goal is to make the video useful to somebody who is already considering the product and wants to see it in the real world.

I’ve developed prompts and a general structure for these scripts, so this is something my VA can handle for me.

They have the product information.

They have the footage.

They can generate the initial script, review it, make any necessary adjustments, and move it to the next stage.

Now we’ve eliminated another task I personally would have needed to do for every single video.

Step 3: Create the Voiceover With ElevenLabs

Next, we need a voiceover.

And this is where AI has made this workflow significantly easier.

Instead of me sitting down at a microphone and recording 10, 20, or 30 individual voiceovers, I can use a cloned version of my voice in ElevenLabs.

Once my VA has the finished script, they can put it into ElevenLabs and generate the voiceover using my cloned voice.

That means I don’t have to stop whatever I’m doing, get my microphone out, record the script, mess something up, rerecord it, export the audio, and send it to my editor.

My VA can handle that entire step.

And this becomes really important when you’re thinking about scale.

Saving five or ten minutes on one video doesn’t sound like much.

But multiply that across hundreds of videos and suddenly you’ve eliminated a massive amount of repetitive work.

So at this point, we have:

• Original product B-roll

• The finished script

• The voiceover

  
  

Now we just need to put everything together.

Step 4: Edit Everything in Premiere Pro

This is where my VA takes the footage and the voiceover and combines everything in Premiere Pro.

And one thing I think is really important here is that the visuals should actually match what the voiceover is talking about.

If the script is discussing a specific feature, ideally we’re showing that feature.

If we’re talking about the size of something, show the product in a way that gives the viewer some context.

If we’re explaining how something works, show it being used.

I don’t want someone randomly scrolling through B-roll while an unrelated voiceover plays in the background.

The finished video should feel cohesive.

The B-roll and narration should work together to actually help the viewer understand the product.

Again, this is something that can be systemized.

Once your editor understands the type of video you’re trying to create, you don’t need to personally edit every single one.

My VA can take the footage, script, and voiceover and turn those assets into the finished video.

Now we’ve basically gone from someone else’s raw product footage to a completed piece of content without me personally filming, scripting, recording, or editing it.

Step 5: Distribute the Finished Content

The final piece of this system is distribution.

Because once I have a finished piece of content, I don’t necessarily want that video to have only one opportunity to make money.

Obviously, if the video is appropriate and compliant with the platform’s current rules, it can be uploaded to Amazon.

But I can also look at other places where that content makes sense.

For example:

• YouTube

• Social media platforms

• Affiliate content

• Other relevant product-content channels

  
  

Depending on the product and the platform, there may be additional opportunities to monetize that same core asset.

The requirements are different on every platform, so you always want to make sure the content you’re uploading follows the rules of wherever you’re posting it.

But the general principle is:

Create the asset once and look for multiple legitimate ways to monetize it.

That’s something I’ve been trying to implement across my businesses in general.

I don’t want to spend time and money creating an asset that gets used once if there are other places where it can genuinely provide value.

Why This System Matters

This is really the bigger takeaway.

Scaling doesn’t necessarily mean that you personally have to work more.

A lot of the time, the better way to scale is to identify every step of a process and ask:

Does this actually need to be done by me?

Do I personally need to hold the camera?

Do I personally need to write every first draft?

Do I personally need to record every voiceover?

Do I personally need to edit every video?

Do I personally need to upload every piece of content?

For me, the answer to most of those questions eventually became:

No.

What I actually need to do is build the system.

I need to figure out what a good video looks like.

I need to create the standards.

I need to train the people helping me.

And I need to periodically review the output to make sure the quality stays where I want it.

But once that system exists, I don’t necessarily need to personally touch every step.

That’s what allows me to increase the amount of content I’m producing without increasing my personal workload at the exact same rate.

The Full Amazon Influencer Workflow

So just to recap the entire process:

Step 1: Source the B-roll

Find people who already have the products and pay them to record usable raw product footage.

Step 2: Create the script

My VA uses ChatGPT to help create a useful product-review script based on the product and what we can actually demonstrate.

Step 3: Generate the voiceover

My VA takes that script and generates a voiceover using my cloned voice in ElevenLabs.

Step 4: Edit the video

The B-roll and voiceover are combined in Premiere Pro so the visuals match what we’re talking about.

Step 5: Distribute the content

The finished video can then be published on the platforms where it makes sense and where it complies with the applicable requirements.

That’s the system.

And once you really think about it, my job has changed.

Instead of personally being the person who has to create every single video, my job becomes:

Building and managing the machine that creates the videos.

And that’s a much more scalable way for me to approach the Amazon Influencer Program.

Don’t Outsource a Process You Don’t Understand Yet

Now, I wouldn’t necessarily recommend implementing all of this from day one.

If you’re making your first few Amazon Influencer videos, just make the videos yourself.

Learn what works.

Learn what a good review looks like.

Learn how to shoot useful footage.

Learn what information buyers actually care about.

I wouldn’t try to outsource a process you don’t understand yourself yet.

But once you’re doing something repeatedly and you know exactly what you want the finished product to look like, that’s when I would start asking:

Which parts of this could somebody else do?

That’s when outsourcing becomes much easier.

You’re no longer telling someone:

“Make me a good video.”

You can tell them exactly what good means.

That’s a huge difference.

Your Time Eventually Becomes the Bottleneck

If you’re trying to build the Amazon Influencer Program into something substantial, eventually your time is probably going to become one of your biggest constraints.

You can only film so many products.

You can only write so many scripts.

You can only record so many voiceovers.

You can only edit so many videos.

And there are only so many hours in the day.

That’s exactly what this system is designed to solve.

Instead of asking:

“How can I personally create more videos?”

I’m asking:

“How can I build a system that creates more videos without requiring more of my time?”

That small shift in thinking can completely change how you approach scaling.

Final Thoughts

The biggest lesson here isn’t really about B-roll, ChatGPT, ElevenLabs, or Premiere Pro.

It’s about leverage.

You want to understand the workflow first.

Then you want to identify the repetitive parts.

Then you want to build systems around those parts.

And finally, you want to delegate the tasks that no longer require you personally.

That’s how I’ve started approaching Amazon Influencer content.

I’m no longer trying to personally become faster at every individual task.

I’m trying to build a system where the work can continue moving even when I’m focused on something else.

And for me, that’s a much more scalable way to build the business.

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